About me
Bob Rains
El Presidente at Let's Make It Awesome Inc
- Public Profile
- http://www.linkedin.com/in/bobrains
Summary
A hands-on leader with expertise in branding, advertising, media planning, collateral/website development and online and offline marketing campaigns. Excel in designing highly effective online marketing strategies that reduce cost per sale and dramatically improve ROI. Extensive experience managing successful marketing strategies for diverse companies and industries.
Demonstrated success in repositioning organizations to industry leadership positions through sophisticated research, innovative marketing campaigns and brand development analysis. A respected manager, able to direct, train and motivate teams to peak performance. Highly computer proficient in graphics and web development tools. Certified Google Advertising Professional; received trained in Yahoo/Overture marketing.
Specialties:
Search Engine Marketing
Search Engine Optimization
Social Media Optimization
Social Media Marketing
Viral Marketing
Internet Marketing
Experience
(Privately Held; 1-10 employees; International Affairs industry)
August 2007 – Present ( 7 months)
I translate ethnic slurs for Cuban refugees, I write award-winning operas, I manage time efficiently. Occasionally, I tread water for three days in a row. I cook Thirty-Minute Brownies in twenty minutes. I am an expert in stucco, a veteran in love, and an outlaw in Peru. I play bluegrass cello, I was scouted by the Red Sox, I am the subject of numerous documentaries. When I'm bored, I build large suspension bridges in my yard. I enjoy urban hang gliding. I am an abstract artist, a concrete analyst, and a ruthless bookie. Critics worldwide swoon over my original line of corduroy evening wear. I don't perspire. I have been caller number nine and have won weekend passes. I bat 400. My deft floral arrangements have earned me fame in international botany circles. Children trust me.
(Public Company; 51-200 employees; GIGM; Computer Games industry)
August 2005 – August 2007 (2 years 1 month)
-Brand development, web site traffic growth, web site UI and advertising revenue
-Developed strong SEO, SEM, SMO, SMM and viral strategies
-Credited for putting core client brands on the map, leading to significant revenue and strong profit margins
Bob has 6 recommendations (1 manager, 1 report, 3 co-workers, 1 partner) including:
- Leo Gernovski, Software Architect, CIDC, Inc.
- Jennifer Barber Joyce, VP of Marketing, Cambridge Interactive Development Corporation
- Francesca Caligaris, Marketing Manager, PPC, Cambridge Interactive Development Corp.
- Marcus Tandler, CEO, CIA - Creativity in Action
- Bob Land, Director of Affiliate Marketing, Cambridge Interactive Development Corp
(Public Company; 51-200 employees; pumaag; Apparel & Fashion industry)
April 2004 – January 2006 (1 year 10 months)
Bob has 3 recommendations (1 manager, 2 partners) including:
- Tim Linberg, President/Co-founder, MetroConcepts Corp
- Nic Vlcek, marketing manager, Puma
- Jeff Carvalho, Founder, Host, Programming Manager, WeeklyDrop
(Privately Held; 11-50 employees; Printing industry)
November 2004 – July 2005 ( 9 months)
Recruited to assume ownership of all online marketing including web site design, content management, search engine optimization and advertising. Challenged to lower marketing costs and deliver significantly improved return on marketing investment.
(Privately Held; 11-50 employees; Consumer Goods industry)
April 2002 – April 2004 (2 years 1 month)
“While at CIDC, Bob worked on Search Engin Optimization of the websites mainteined by our company. He was very successeful at that - the ranking of our web sites imporved dramatically and web traffic to them increased many times as Bob's recommendations were implemented.” October 13, 2007
Leo Gernovski, Software Architect, CIDC, Inc.
worked with Bob at Cambridge Interactive Development Corp
“Bob put us on the map for SEO. Before Bob joined our company, you couldn't find us on the Internet even if you typed our brand name. Bob grew this channel for us to be a very significant source of revenue. Bob is also a very creative thinker and brought many great ideas to our company. He has a nice well-rounded skill set, understanding branding, offline marketing, online marketing, and some of the newest trends no one has even heard of yet. If you need help getting your site to rank, Bob is your guy!” September 28, 2007
Jennifer Barber Joyce, VP of Marketing, Cambridge Interactive Development Corporation
managed Bob at Cambridge Interactive Development Corp
“There are plenty of so-called “SEO experts” out there, but only a few ones really know the constantly changing business of SEO like Bob does. In addition to his marketing know-how, technical skills, and professional network, it is Bob’s personality what really makes him such a wonderful person to work for and with. He always brings in a positive energy, encourages feedback and creativity, and commends you for a job well done. Did I mention how funny he is?” August 20, 2007
Francesca Caligaris, Marketing Manager, PPC, Cambridge Interactive Development Corp.
reported to Bob at Cambridge Interactive Development Corp
“Mr. Bob Rains is definetly one of the best all-around Online Marketers in this industry.” May 6, 2007
Marcus Tandler, CEO, CIA - Creativity in Action
was with another company when working with Bob at Cambridge Interactive Development Corp
“I give very few recommendations but am compelled to tell people about Bob Rains. He's one of those rare online marketers who just "gets it" meaning that not only is he an expert with SEO, PPC, and Viral, he's one of the leading thinkers in the space. The guy can actually rank us around the world for the most competitive keywords on the planet in engines from Google.de to Viola.fr - without the black hat crap. In summary, he's "crazy good".” April 4, 2007
Bob Land, Director of Affiliate Marketing, Cambridge Interactive Development Corp
worked directly with Bob at Cambridge Interactive Development Corp
“Bob has displayed many professional strengths in the time I've worked with him. Most notable are his enthusiasm and passion for the changing terrain of his work and his ability to very effectively manage lateral and cross functional relationships. He also happens to be very fun to work with.” April 4, 2007
Katie Drew-Adams, Director, Human Resources, CIDC
worked with Bob at Cambridge Interactive Development Corp
“Bob has fantastic instincts and hustle, and always seems to be one step ahead in terms of integrating and implementing new technologies to enhance branding.” December 11, 2007
Tim Linberg, President/Co-founder, MetroConcepts Corp
was with another company when working with Bob at PUMA North America
“Bob was very assertive and thorough when assigned an array of tasks with my previous employer. Bob went far and beyond when various departments due to his capabilities to get the job done and also to surpass the expectations of the person requesting his service. I was new to the Boston area and Bob hand a firm grasp on a multitude of vendors, concepts, city restrictions, culture and consumers. It was a pleasure to have met and worked with Bob during my time in New England, I owe a lot to him. Bob has been very insightful when I have questions regarding the internet and seo topics in relation to my current employer.” April 25, 2007
Nic Vlcek, marketing manager, Puma
managed Bob at PUMA North America
“Bob is a strong mind in a marketing/media world which is in need of a wake up. His approach to branding relies on both the conventional and future forward approaches that tend to look beyond the mundane and catchup style campaigns seen commonly today. While working for PUMA Bob's insight helped focus my own show's direction on many occasions.” April 3, 2007
Jeff Carvalho, Founder, Host, Programming Manager, WeeklyDrop
was with another company when working with Bob at PUMA North America
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